Goff's Timeline

1967 - Goff's

In 1967 Bob Goff opened the 1st Goff's Auto Body in a back alley body shop in Milwaukee, WI.

September 1968

In September 1968, Bob Goff buys Lutgen Auto Body in Pewaukee, WI. This is a small 4 bay shop in the downtown area.

1971 Goff's Auto Body - Pewaukee, WI

In 1971 Goff's Auto Body moved to a much smaller version of it's current home on Wisconsin Ave. in Pewaukee.

1986 - 3D Advertising

In 1986 Goff's comes up with an innovative advertising idea. Goff's has 3-D billboards erected with a car bursting through the board. Mannequins with costumes are attached to the board. The costumes are changed each season.

1987 - Goff Curtain Wall

It was 1987 when Bob Goff invented the Goff Curtain Wall. Goff's Enterprises, Inc. was founded and the Goff's began selling these industrial partition walls to the entire auto body industry. Five years later, the first Goff's Curtain Wall manufacturing facility was built.

1998 - Goff's Pewaukee

In 1998, Goff's Auto Body, Inc. opened its second collision repair facility in the City of Pewaukee, located only 2 miles from the original facility.

2001 - Angela Goff - Most Influential Woman

In 2001, Angela receives the National Collision Repair honor of being named "Most Influential Woman of the Year", by Akzo Nobel.

2006 - National Collision Repair Business of the Year

In 2006, National Trade Group ACOAT Selected named Goff's Collision Repair Center, Waukesha the "National Collision Repair Business of the Year".

2007 Goff's Waukesha

In Spring 2007, Goff's Auto Body, Inc. celebrates its 40th Year in Business by giving Bob Goff an exact replica of his first company car- a 1965 Chevy El Camino.

2007 - Germantown, WI Shop Opens

In Summer 2007, the third Goff's Collision Repair facility opened in Germantown, WI.