Certifications & Awards

I-Car Gold Class Certification

Our shops have earned the prestigious I-Car Gold Class Certification. This certification is only given to those shops that have trained and tested ALL of the shops personnel on the most up to date repair techniques, and vehicle specifications. Our people must also meet continuous education requirements throughout the year to maintain this level of certification. Of the nearly 3,000 body shops in the state of Wisconsin, less than 100 can actually claim this status. We were recently re-certified for 2017 and continue to provide best-in-class service to all of our customers.


Awards & Recognition

We have received numerous local and national industry awards. Goff’s has been voted Best Auto Body Shop by the readers of the Milwaukee Journal Sentinel for the past three years in a row (2015, 2016, & now 2017!). We have also received many accolades from our industry and community for our commitment to protecting the environment. We are committed to protecting the beauty of the environment while maintaining the beauty of our customer’s vehicle. We have achieved this through our low VOC paint systems, air recycling equipment, material recycle programs, and facility improvements.


Assured Performance

Goff’s Collision Repair Center Waukesha has also been Certified by Assured Performance, and officially recognized by several vehicle manufacturers. The Certification signifies that Goff’s Collision Repair Center has the right tools, equipment, training, and facility necessary to repair the participating manufacturers’ vehicles to the manufacturer’s specifications. This is essential to help ensure the fit, finish, durability, value, and safety of vehicles.

Goff’s Collision Repair Center is now part of an exclusive group of best-in-class collision repair businesses located across the United States. These Certified Collision Care Providers have passed a rigorous Certification process that inspect and audits the business to ensure they have the required tools, equipment, technical training, facilities, and customer satisfaction services.

Manufacturers are driving the initiative to ensure that consumers have a choice of certified collision repair providers across the nation whenever and wherever they might need it. Based upon the new technology and advanced materials with which today’s vehicles are now being manufactured, now more than ever, a proper repair is critically important to the value and safety of the vehicle.

As a consumer advocate, Assured Performance provides the critical third-party independent Certification services for several leading auto manufacturers, identifying and promoting only a few thousand best-in-class body shops nationally that can meet the standards.

Our current list of OEM Certifications:

  • Honda logo
  • Chrysler logo   Chrysler
  • Nissan logo   Nissan
  • Ford logo   Ford
  • Hyundai logo   Hyundai
  • GM logo   GM
  • Infiniti logo   Infiniti
  • Dodge logo   Dodge
  • Jeep logo   Jeep
  • Fiat logo   Fiat

Premium Certifications


In addition to these manufacturer recognitions, we are also fully certified for collision repair by:

  • Toyota logo   Toyota
  • Lexus logo   Lexus


We are an Aluminum Repair Collision Center

The Goff’s Collision Center auto body repair facilities have invested in the latest automotive repair technology by having all of our technicians trained in aluminum repair. In addition to the company-wide commitment to training, Goff’s Waukesha has invested in a dedicated aluminum clean room with the latest tools and technology needed to repair today’s sophisticated aluminum body vehicles.

The Ford F-150 — the best-selling truck in the United States — was redesigned for 2015 with an all-new, lighter aluminum body. Goff’s is capable of repairing this vehicle, along with any other aluminum vehicle, back to the OEM specifications.